Primarily used for: creating -true-
Primary demographic: 35 to 55
Ideal fit for: about anything -true-
Biggest opportunity: develop thought-leadership -true-
Biggest challenge: requires significant resources over time -true-
Metrics: feed subscribers, comments, visits, unique visitors, page views, Technorati rank, pingbacks, inbound links, visibility in search engines - sooo true-
Helpful tools: WordPress plug-ins